AI for Business Series: Foundations

AI isn't magic- it's tools, data, and instructions working together. This introductory session launches our year-long AI for Business series and is designed to help business owners understand what AI actually is, how today's tools work, and how to begin using them with purpose and confidence.

This session will be led by Alejandro Morales, founder of STOA, a strategy and technology agency that helps organizations use AI and modern tools to work smarter, move faster, and make better decisions. Alejandro works directly with businesses to translate emerging technology into practical systems- focusing on clarity, execution, and real outcomes rather than hype. 

In This Session, You'll Learn

• What AI and machine learning really are (without the jargon)
• How tools like ChatGPT, Gemini, Claude, and Microsoft Copilot differ
• How to write effective prompts using intent, structure, and constraints
• How to use AI as a "brilliant intern" through iteration and refinement
• How to avoid common mistakes that limit results

• A clear understanding of AI tools and terminology
• A simple framework for prompting and ongoing use
• A starting roadmap for integrating AI into your business
• One real way to use AI immediately