HBA Series: Email Marketing, Digital Advertising, and Results

The Heritage Business Alliance is a dedicated group of Chamber member businesses driven to support and drive the success of our Heritage business community. If you are a Heritage based business, please join us for one, or all, of this 4 part workshop series generously instructed by Rebekah Werner, owner of Unita Marketing.

The Inclusive Marketing Blueprint
A 4-Part Workshop Series to Build, Brand, and Boost Your Digital Presence

Format: One hour total. 40 minutes of instruction (recorded for future use) and 20 minutes of Q&A/discussion.

Time: 8:00 am to 9:00 am the 3rd Friday of November, December, January, and February

Session #3: Email Marketing, Digital Advertising, and Measuring Results

• Email for client retention/returns and relationship building
• Digital advertising (Google Ads, Google Local Service Ads, and social media)
• Print advertising- what to think about before you start spending
• Keyword Search Analysis- how to measure keyword ranking the fast way and the thorough way and how to use the results
• Google Analytics- how to use the data available